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Who is discoSWAG?

The discoswag LLC name went through much deliberation to try and identify what it is that the public should understand about the company, mostly we understood that music is a great part of the company for that we decided on disco. Secondly the people are the biggest part which is why we decided to use a cultural word that describes attitude of people to help relate to the fans. First of all we are proud to say that discoSWAG is intent on providing the best music, artists, events, and products in the industry.

The company slogan is also an integral part of the design. URBAN -DANCE – SCENE, at first glance it would appear that it is a phrase but in reality it is a group of words describing who our target audience are. URBAN was chosen because most urban music and urban style events are particularly rare and usually aren’t mixed with other crowds. DANCE was chosen particularly because most music in the entertainment industry is made for the dancing type patron. SCENE although slightly taboo we also feel it is important to recognized this group of individuals not for their individuality but their keen sense of style and progression of changes as times and styles change. It is the group of three that we recognize as our primary and most important customers and we feel that we can create events and environments for all three to coexist.